About Jofa Premium Lawn Collection
A sizzling new blend of eastern design tradition and classy new color trends, printed on plush fabrics using remarkable fade-resistant printing techniques on a state of the art textile fabrication plant –this, precisely, is what the new JOFA Premium Lawn can be defined as. The newest line of JOFA Premium Lawn harmonizes Asim Jofa’s signature jewelry collection with the prêt wear requirements of a contemporary woman. The term Jofa is an alias for ‘Jewelry of Asim’ and was coined to reflect his detailed and meticulous jewelry designs, the same that inspires Jofa Premium Lawn signature motifs and patterns.
Albeit being the first Pakistani lawn to achieve AATCC (American Association of Textile Chemists and Colorists) Certification by the SGS laboratories Switzerland, JOFA prides in the continual appreciation of its fashion-conscious clientele for its products. The First Spring collection of JOFA Premium Lawn was launched in March 2010, and has since been assuming prized positions in wardrobes of Pakistan’s most fashion-conscious ladies.
What is designed with the modern woman in mind, upholds the strong traditions of JOFA’s clientele of eastern and contemporary jewelry. JOFA Premium offers a unique hot bed for innovation from both worlds in high quality, fade-resistant fabric and design. Exotic colors, coveted fabrics and meticulous designs –isn’t that the sense of perfection? JOFA Premium Lawn Collection brings perfection to you.